Privacy Policy

We collect information in three ways: information you provide directly, technical usage information collected automatically through our digital platforms, and materials provided during project collaborations.

We process personal information only for legitimate business purposes:

• Providing Creative & Development Services: Scoping, executing, and delivering video, web, brand, and UI/UX projects agreed under contract.
• Inquiry Responses & Proposals: Evaluating your project specifications and responding within our standard 24-hour response window.
• Project Administration: Milestones tracking, deliverable handoffs, and project correspondence.
• Platform Optimization: Monitoring site health, page speeds, and user navigation to improve our website experience.
• Legal & Regulatory Compliance: Satisfying tax, accounting, and dispute resolution duties under applicable law.

Note: Kite Theory does not sell, rent, or trade your personal data to third-party data brokers or advertisers.

During the course of project collaboration, clients frequently share proprietary assets, including brand guidelines, unreleased video footage, proprietary UI flows, code repositories, and strategic roadmaps.

We treat all non-public client materials with strict confidentiality. Access is restricted to team members and contractors actively assigned to your project who are bound by non-disclosure obligations. We will never share your private project files with external parties without prior written authorization.

We engage vetted third-party services to support our technical infrastructure and client communication. These providers process information only as necessary to provide their respective services:

• Hosting & Infrastructure: Vercel and Amazon Web Services (AWS) for edge web hosting, CDN asset delivery, and SSL/TLS security encryption.
• Communication & Workspaces: Google Workspace, Zoho Mail, and Namecheap (DNS and domain routing) for secure client correspondence, domain administration, and file collaboration.
• Website Analytics & User Experience: Google Analytics 4, PostHog, and Microsoft Clarity for aggregate traffic analytics, user interaction tracking, heatmaps, and platform performance optimization.
• Payments & Financial Transactions: Our website does not currently process or collect online payments. Invoicing and contractual settlements are conducted directly between Kite Theory and clients via secure direct business channels.

We retain personal data only as long as required to fulfill the operational purposes outlined in this policy:

• Inquiry Submissions: Retained for 24 months following submission to facilitate future communications and project scoping.
• Contract & Project Invoicing Records: Retained for 7 years in compliance with standard statutory accounting, tax, and legal requirements.
• Working Project Deliverables: Retained on secure production storage for 12 months post-launch to facilitate requested updates, asset handoffs, or client archives.

Depending on your jurisdiction, you may exercise legal rights regarding your personal data:

To exercise any of these rights, email us at admin@thekitetheory.com with your request details. We respond to all verified inquiries within 30 calendar days.

Our website uses cookies and similar storage technologies to ensure basic page operation, store user preferences, and compile anonymized traffic insights. You can disable cookies in your browser settings at any time, though some interactive elements may function differently.

We enforce administrative, technical, and physical safeguards, including end-to-end TLS/HTTPS encryption, role-based access restrictions, and strong authentication protocols to prevent unauthorized access or disclosure.

For any questions regarding this Privacy Policy, your personal data, or our security practices, please contact our designated privacy team: